AR Kids Read Recruits 150 New Tutors in First Week

In its first formal week of tutor recruitment, AR Kids Read recruited 150 new tutors putting the organization
nearly one third of the way towards its goal of 600 tutors.


“This is a great start towards achieving our goal,” said Charlie Conklin, Executive Director. “When we
surveyed our tutors last year, about 80% indicated they would tutor again this fall, so if we include them we
are about halfway to our goal.”


The campaign kicked off on Monday, August 26 with a press conference at the Hillary Clinton Children’s
Library and Learning Center. In addition to formal media coverage of the campaign, the organization also
made extensive use of social media.


Part of that social media campaign included a guerrilla marketing tactic that included Clifford the Big Red
Dog. Clifford visited area businesses, churches, and schools over a two week period to let people know
where tutors were needed and what organizations were stepping up to provide those tutors.


“Everyone loved that we used Clifford the Big Red Dog to draw attention to the cause,” said Traci Wheelis,
Operations Manager. “People were so excited to have their pictures taken with Clifford!”

5 thoughts on “AR Kids Read Recruits 150 New Tutors in First Week

  • Great – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your customer to communicate. Excellent task.

  • I have been exploring for a bit for any high-quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this site. Reading this info So i am happy to convey that I have an incredibly good uncanny feeling I discovered just what I needed. I most certainly will make sure to do not forget this website and give it a look on a constant basis.

  • I simply want to tell you that I am beginner to weblog and really loved your website. Very likely I’m planning to bookmark your blog post . You amazingly come with perfect article content. Bless you for sharing with us your webpage.

Comments are closed.